Sky and Tui announce launch of 'Sky Gamestar'

10th October 2001

Tui interactive media and Sky announce the launch of Sky Gamestar - Sky's new dedicated games area on the Sky digital platform.

"Sky Gamestar is our new gaming environment that appeals to all age groups," reveals Adrian Pilkington, head of games at Sky. "We offer a wide variety of games including classic games, mindbenders, card games and prize quizzes. The channel offers something for everyone and has been created using rich audio and imagery to entertain both kids and adults alike."

Sky Gamestar is the latest in a long line of developments between Tui and Sky, which has included Dixons' iTV retail service

"We chose Tui because they have an excellent proven track record in iTV design and have been involved with iTV since the beginning" adds Adrian Pilkington. "They were the clear choice for us because they successfully combine a flair for design with functional expertise."

Neil Aberdeen, founder of Tui, comments, "People are growing weary of the restless search for the next big thing but the new Sky digital platform has real potential. We are very proud to be involved with these exciting developments and will be putting tremendous energy into future services for the platform."

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Tui is one of London's most experienced interactive design agencies. Formed in 1993, the company works across the corporate, entertainment and media industries. Recent clients include Daft Punk, Dresdner Kleinwort Wasserstein, Reuters, Marks and Spencer and MoWax.

Sky Active mixes life's essentials with life's pleasures. You can shop, bank, bet, send emails and SMS messages, play games and get information about your local area. You can join in discussions, vote on issues that matter and enter quizzes and competitions. All this from the comfort of your living room. Sky Active is available, subscription free, to all residential viewers in the UK with a mini dish and digi box.

Sky Gamestar is the new interactive games portal for the Sky digital platform.